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2000, May week 1

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Sun Microsystems Sun Microsystems Realigns to Increase Customer Focus and Emphasis On Product Execution

PALO ALTO, Calif., May 4 , 2000-- Sun Microsystems, Inc. today announced a realignment of businesses to increase customer focus and emphasis on product execution. As part of the realignment of its business units, the company has established a single Global Sales Operation, a new Customer Advocacy function and has merged its computer systems and microelectronics groups into a new System Products organization. All changes will be effective July 1, 2000.

System Products:- to advance its leadership position in the market and effectively deliver next generation products, Sun is bringing together the computer systems and microelectronics product groups under a single organization with responsibility for all servers, workstations, enterprise appliances, and SPARC/MAJC microprocessors. This newly created organization will report directly to the president and COO and be led by John Shoemaker, senior vice president of System Products. Mr. Shoemaker has been with Sun for 8 years and was previously vice president of Sun's enterprise desktop and server systems. In addition, the company will establish a single, worldwide operations group with responsibility for all operations, supply chain and purchasing within Sun. This organization will report to Mr. Shoemaker and be run by Marissa Peterson, vice president of Worldwide Operations. Other organizations reporting directly to the president and COO are Storage Products, Software Products and Platforms, Enterprise Services, Network Service Providers and iPlanet E-Commerce Solutions, a Sun/Netscape alliance.
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Sun Microsystems Realigns to Increase Customer Focus and Emphasis On Product Execution

Videopropulsion Announces Linux Support for its VDOPRO DVB Product Line

Patriot Scientific Announces Major PSC1000 Microprocessor E-Commerce Design Win from Universal Processing Companies

JNI, EMC Sign 3-Year CLARiiON HBA Volume Purchase Agreement

Lineo Receives $37 Million in Investments

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage
VideoPropulsion Videopropulsion Announces Linux Support for its VDOPRO DVB Product Line

SLINGER, Wis. - May 2, 2000 - VideoPropulsion, Inc., a wholly owned subsidiary of GENROCO, Inc., set to be spun off to shareholders in June, announced today that the Company has added Red Hat Linux 6.1 software drivers to the broad range of platform support for its entire line of VDOPro DVB (Digital Video Broadcast) solutions.

"The introduction of Linux capability for our products is very much in keeping with our stated goal of providing the lowest cost per stream options to our customers," said Bar- bara Pick, President and CEO of VideoPropulsion. "Now provi- dent broadcasters and cable operators can combine the power- ful, high bandwidth, cost effectiveness of our VDOPro DVB solutions with economical, open systems platforms."

Last week, VPI released to the media that it had begun shipping its new 64 Bit/66 MHz PCI dual channel DVB-ASI mul- tiplexer card, which can pump two full pipes from a single, short PCI slot. Low host overhead, numerous stream control options, video processing on the fly, and high bandwidth make this a uniquely versatile and scalable vehicle for MPEG transport applications. VideoPropulsion offers a large family of single and dual channel transceive and transmit DVB products that can be used for MPEG transport. Applications developers can take advantage of the low cost of these products and Linux-based systems to create a variety of solutions for digital television providers such as program capture, insertion, remultiplexing, and transmission to satellite, cable head ends, and video networks.
Patriot Scientific Patriot Scientific Announces Major PSC1000 Microprocessor E-Commerce Design Win from Universal Processing Companies

SAN DIEGO – May 1, 2000 - Patriot Scientific Corporation, the developer of the first, market-ready microprocessor for JavaTM, today announced, at its annual meeting of shareholders here, a major e-commerce design win for the company's powerful PSC1000 microprocessor. It said that Universal Payment Processing (Universal), a Milwaukee-based subsidiary of Universal Savings Bank, a member bank of Visa® and MasterCard® with more than 60,000 business customers nationwide, has selected Patriot's technology to be incorporated into its design solution for a new generation of credit card validation terminals, currently under development.

"This design win is a very strong validation of Patriot's business plan," Lunney noted. "Initially, it would require a very substantial number of PSC1000 microprocessors to be provided to Universal for early applications. In the second anticipated phase, Universal would license the intellectual property of the chip to develop its own unique 'systems on a chip' (SOC) architecture for its credit validation products. This would result in a continuing and significant revenue stream for Patriot," the CEO said. "This design win underscores the superior technology and intellectual property of our PSC1000 family of microprocessors," said Lunney, "It also shows the breadth of Java embedded applications, and could lead to additional e-commerce solutions powered by Patriot."
JNI JNI, EMC Sign 3-Year CLARiiON HBA Volume Purchase Agreement; Contract Extends, Broadens Ties Between JNI and EMC

SAN DIEGO - May 1, 2000- /BUSINESS WIRE / - JNI Corporation today announced it has reached a three-year agreement to supply EMC Corporation with JNI FibreStar(TM) Fibre Channel adapter cards, for EMC CLARiiON(R) storage systems attached to SBus-based Solaris servers. The agreement extends and broadens JNI's relationship with EMC, a world leader in information storage systems, software, networks and services.

JNI's relationship with EMC confirms the demonstrated performance and reliability of JNI products in mission-critical environments. In addition to the CLARiiON contract, EMC has also qualified JNI as an authorized supplier of both PCI and SBus host bus adapters (HBAs) to EMC customers, for Solaris server attachment to EMC's Symmetrix(R) Enterprise Storage systems.

"This agreement reflects another step forward for our two companies but, more importantly, for our mutual customers," said Mark Vargo, Vice President of Product Marketing, EMC. "We made a long-term commitment to JNI at this time to assure that our customers continue to receive the full benefit of EMC E-Infostructure."
Lineo Lineo Receives $37 Million in Investments

LINDON, UTAH - May 1, 2000 - Lineo™, Inc., a leading developer of embedded Linux® system software™, today announced the receipt of $37 million in investment money, mostly from strategic investors. The investment dollars are targeted at continuing to build the embedded Linux market.

Among the investors are the following: Access, Acer Group, Arima, Astoria Capital Partners, LP, Citrix Systems, Inc., Compal Electronics, Inc. DaiShin Information & Communications Co., LTD, Egan Managed Capital , First International Computer, Global Alliance, J & W Seligman & Company, Hikari Tsushin, MITAC International Corporation, Mistubishi, Motorola, Samsung.

About the company:- Lineo™, Inc. develops, markets and sells embedded Linux system software and applications that provide OEMs and consumers with simple, low-cost software for interacting with the Internet via embedded devices. Lineo owns the Embedix™ product family including Embedix Linux, Embedix SDK and Embedix Browser.

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