2013 is ACSL's 22nd
year publishing enterprise buyers guides
- 19 years - featuring SSDs in our directories
- 14 years - selling ads
that work for enterprise SSDs
If you're in the SSD market
our readers are the most important people you should be thinking about.
best contact method! -
email the publisher - about
editorial or advertising - with a subject line such as "ads on
StorageSearch.com", or "getting listed on StorageSearch.com".
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managing the mice -
Zsolt Kerekes
(linkedin), founder, publisher and editor
 Unlike
most other editors - I'm really an
SSD market analyst.
And I'm still learning about publishing. It's only recently I stopped thinking
of my millions of "readers" as "customers" - although that's
what they really are. Customers and business partners who want to understand
more about this market so they can make informed choices about what they do.
Unlike
traditional analysts - I don't sell reports and I don't do consulting
projects. (I have been doing free consulting about the SSD market with
hundreds of storage oems and related stakeholders like VCs, investors and ISVs
for over 10 years.)
I monetize my market knowledge by selling web ads
on
StorageSearch.com. I share the
output of my research my market insights (if any) with readers via original
online articles on the StorageSearch.com web site.
I started this
publishing business in 1991 - after an engineering
career in the
electronics and computer market. In the early 1990s I sold my market reports -
like the SPARC Product
Directory and related marketing related databases to oems, resellers,
integrators and big user organizations. In 1996 I changed my business
model to giving information away free on the web and earning revenue from web
advertising. It was a much better business for me than selling my publications
- and the web publisher model has been my primary business ever since.
In
1998 - while the dotcom bubble centered around SPARC was still on a
rapid upward trajectory - I realized that the SPARC market bubble would one
day end - and I might be left with no business. Looking around - I realized
that the storage market (which was already a subset of my server guides) was
the next big thing in the enterprise market - and that curiously - no other
publication realized at the time that this would become a single interconnected
market facilitated by interface technologies that decoupled network server
vendors from storage.
So in 1998 I started publishing
StorageSearch.com - which a few years later - was joined by hundreds
of competing storage
publications fueled by the growth of the SAN, RAID and NAS markets.
In
2003 - I realized that
SSDs has the
potential to become a very big market - as fast SSDs would enable users to
reduce their server spends. I shared this vision with SSD vendors and readers in
an early SSD market report and decided that as SSDs would become a strategic
subject for the entire storage industry - I invested more of my time and content
into understanding and supporting the growth of the SSD market. That included
sharing many market insights with pioneering SSD vendors - prompting many of
them to adjust their business plans accordingly when they saw what the SSD
future could hold.
Today in 2012 - we are still in the early
days of an SSD market which will eventually replace all types of storage with
solid state by the
end
of this decade. Some of those transitions look more obvious than others.
Others require technology developments and market education which are still
years into the future.
When you support StorageSearch.com as a reader
who links to us, or a content provider or advertiser - you are part of a
community which thinks deeply about technology and market trends. Together
we're - "leading the way to the new storage frontier". That future
is going to be entirely solid state.
2012 - Year of the Enterprise
SSD Goldrush - that's what I predicted would be the theme for the SSD
market this year - based on analyzing market trends and talking to leading
vendors in the enterprise market.
Can you tell me the best
way to SSD Street? - I'm like the Old Woman of the SSD Village who
talks to everyone that passes through. No wonder I have a unique perspective.
It would be strange if I didn't. |
ACSL - address and links
Surprise! Although we've always been focused on the US market - where most
of our readers are - we're located in the UK - which is only tens of
milli-seconds away.
In the past decade 99% of our ad revenue came
from the US and China.
Most of our revenue has come from outside the
UK since 1993 when we started printing our buyers guides in California - in
the pre-web era.
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New address since January 10, 2007
ACSL
(Applied Computer Science, Ltd.)
Chiltington House, Chiltington Lane
East
Chiltington, Lewes
BN7 3QU
England
tel:- +44 (0)1273 890 060......
fax:- +44
(0)1273 890 066
email:- Zsolt@STORAGEsearch.com
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STORAGEsearch
StorageSearch is about thought leadership in the SSD market,
from:- what's inside the chips? - to:- how will SSDs change the future
world of business? Our readers have made the SSD market grow faster and made
it better.. It's published by
ACSL. © 1992
to 2011 all rights reserved. Other past and present publications by ACSL
include:-
the SPARC Product Directory
and Marketing Views.
Privacy
policies. We never compile email lists from this web site, not for our own use
nor anyone else's, and we never ask you to log-in to read any content on this
web site. We don't do pop-ups or pop-unders and we don't place cookies
in your computer. However, some pages which have Google site search or Google
ads do insert cookies from Google. We've been publishing on the web since 1996
and these have always been the principles we adhere to. | |
| "Fusion's definitely
happy to be part of your StorageSearch family." |
"Zsolt - By the way, we're
big fans of your site.
So if you ever need a customer quote for anything
we're more than happy to provide one."
Rick White
Co-founder,
CMO
Fusion-io
(various
email to the
editor) | | |
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| "Thanks and Great Job!" |
"Zsolt - I just wanted to send you a quick
email to thank you for all your hard work and excellent free SSD information on
storagesearch.com.
It really is a wealth of expertly organized
information on everything related to SSDs
I was recently working on a
competitive overview of flash based technologies and your site literally saved
me days of browsing
A colleague of mine found the site as well and saw
me on it and commented on how great a site it was as well..
Please
keep up the good work I will certainly recommend it to others as well "
Aviv
Kaufmann,
EMC
(email to the
editor -
April 10, 2012) | | |
| .. |
| "I still remember
the first day I stumbled on StorageSearch.com." |
"Hey Zsolt,
I'm sure, more than anyone, you have the widest audience range
visiting your site because you really are the industry expert so everyone from
an analyst to a VC to an IT guy wants to see what you have to say.
I
still remember the first day I stumbled on on your site and thought 'haha what
is this site, never heard of it' and then within minutes I realized you can't
judge a book by its cover...it's the most thorough and thought-out overview of
the storage market by far!"
Jessica Luken,
Director,
Global Marketing,
OCZ
Technology Group
(email to the
editor - July
12, 2012 ) | | |
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| "StorageSearch
is great, best place to visit for storage and SSD info. Zsolt, you are one of
the few people that I know thats most knowledgeable and analytical when it comes
to SSD, but none is championing and promoting it more than you do. " |
Rey Bruce
CEO,
BiTMICRO
(email to the
editor - June
21, 2012) | | |
| .. |
| "You won't find
anyone promoting the solid state storage industry better than Zsolt Kerekes at
StorageSearch.com. Zsolt publishes more original content about SSD than anyone
I know. Without his independent view of the market, SSD buyers would be lost." |
| ...Woody Hutsell
- (quoted from his
blog.) | | |
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| "not dumbed-down like
so many other sites" |
"Hey Zsolt,
thanks for your great website. It is so full of useful information,
and not dumbed-down like so many other sites out there. THANKS for keeping it
technical, and putting in your opinions as well."
Todd Kleinert
Tech
support
WhiteCanyon
Software
(email to the
editor -
March 2013 ) | | |
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ACSL publications timeline
1991 -
ACSL incorporated as a publisher of computer directories
1992
- ACSL publishes the SBus Product Directory (later renamed the
SPARC Product Directory) -
the independent market report and buyers guide to Sun compatible cards,
systems, and VARs
endorsed (for
many years) by Sun Microsystems.
1993 - ACSL becomes an
international publisher with customers in over 20 countries, and generates over
80% of its revenue from outside the UK. Prints reports in both California and
Europe.
1996 - ACSL became a dotcom publisher.
ACSL published the last printed edition of its subscriber funded market reports
and moved to a free to view (advertiser funded) web based publishing model .
1998
- ACSL published STORAGEsearch.com
2001 - STORAGEsearch.com overtakes SPARC Product Directory
in readers and pageviews (in February 2001) and by the end of the year becomes
ACSL's main publication - generating over 80% of ad revenue.
2006
- STORAGEsearch.com passes 1 million unique readers annually milestone.
2007
- STORAGEsearch.com achieved 33% revenue growth, and double digit
pageview and reader growth year on year.
2011 - was the best
year for StorageSearch.com's ad revenue since the publication began.. 100% of
our ads in the past year have been for SSDs or SSD related technologies (such as
controllers and IP).
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Advertising
on
STORAGEsearch |
When
Cheaperbyte's sales manager said
"Accelerate your storage sales",
he knew
just the right way to do it. | | |
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