18 years of running ads which changed the world of SSD2018 is
ACSL's 27th year publishing enterprise buyers guides
you're in the SSD market our readers are the most important people you should be
- 24 years - featuring SSDs in our directories
- 19th year - selling ads
that work for enterprise SSDs
- accelerating the growth of new enterprise markets since 1991
best contact method! -
email the publisher - about
editorial or advertising - with a subject line such as "ads on
StorageSearch.com", or "getting listed on StorageSearch.com".
|managing the mice -
(linkedin), founder, publisher and editor|
most other editors - I had a first career in electronic engineering and was the
founder or technical lead manager in several innovative computer architecture
and real-time data capture, control and analysis startups.
learning about publishing.
It's only recently I stopped thinking of
my millions of "readers" as "customers" - although that's
what they really are. Customers and business partners who want to understand
more about this market so they can make informed choices about what they do.
monetize my market knowledge by selling web ads on
StorageSearch.com. I share the
output of my research my market insights (if any) with readers via original
online articles on the StorageSearch.com web site.
I started this
publishing business in 1991 - after an engineering
career in the
electronics and computer market. In the early 1990s I sold my market reports -
like the SPARC Product
Directory and related marketing related databases to oems, resellers,
integrators and big user organizations. In 1996 I changed my business
model to giving information away free on the web and earning revenue from web
advertising. It was a much better business for me than selling my publications
- and the web publisher model has been my primary business ever since.
1998 - while the dotcom bubble centered around SPARC was still on a
rapid upward trajectory - I realized that the SPARC market bubble would one
day end - and I might be left with no business. Looking around - I realized
that the storage market (which was already a subset of my server guides) was
the next big thing in the enterprise market - and that curiously - no other
publication realized at the time that this would become a single interconnected
market facilitated by interface technologies that decoupled network server
vendors from storage.
So in 1998 I started publishing
StorageSearch.com - which a few years later - was joined by hundreds
of competing storage
publications fueled by the growth of the SAN, RAID and NAS markets.
2003 - I realized that
SSDs has the
potential to become a very big market - as fast SSDs would enable users to
reduce their server spends. I shared this vision with SSD vendors and readers in
an early SSD market report and decided that as SSDs would become a strategic
subject for the entire storage industry - I invested more of my time and content
into understanding and supporting the growth of the SSD market. That included
sharing many market insights with pioneering SSD vendors - prompting many of
them to adjust their business plans accordingly when they saw what the SSD
future could hold.
Today in 2018 - we are at an exciting
stage in the SSD market. Due to demand greatly exceeding supply 2017 was a boom
year for revenue and profits for most manufacturers in the SSD industry. The
exceptions were companies whose value propsitions were too heavily weighted to
being the lowest cost suppliers with expectations of nonstop downwards cost
curves. Vendors in those situations (with utility based pricing or no-added
value consumer markets) had to change their business models or bow out of the
markets they were in until the memory market returned to business as usual.
is clear to all major vendors and users that SSDcentric computer and server
architectures will be the core of all future data processing infrastructure. And
there is a already rich SSD ecosystem with software and solutions pointing in
- Backwards - via transformational bridging products which extend the
utility of legacy investments.
Part of the what makes the SSD market so
interesting is the realization that the data driven economy of the SSD enabled
world - will lead to a bigger data economy - and new ways of doing new things
- which were simply impossible in earlier decades. The SSD future will not not
simply be a speeded up version of things which were done in the past.
- Forwards - with stepping stone solutions which lead to different ways of
doing things in the future.
you support StorageSearch.com as a reader who links to us, or a content provider
or advertiser - you are part of a community which thinks deeply about
technology and market trends. Together we're - "leading the way to the
new storage frontier". That future is going to be entirely solid state.
learn more about the SSD market - from my own perspective - and also to see
what other industry analysts are also saying take a look at the
SSD market analysts
storage market research
you tell me the best way to SSD Street? - I'm like the Old Woman of
the SSD Village who talks to everyone that passes through. No wonder I have a
unique perspective. It would be strange if I didn't.
ACSL - address and links
Surprise! Although we've always been focused on the US market - where most
of our readers are - we're located in the UK - which is only tens of
In the past decade 99% of our ad revenue came
from the US and China.
We've been focused on the US market since
1993 when we started printing our buyers guides in California. Scroll down to
see company publications timeline.
new address - since November 2017|
ACSL (Applied Computer
tel:- +44 (0)1273 891 050
former address - January 2007 to October 2017
Computer Science, Ltd.)
Yeah - it looks very similar. It's the building next door to where we
|StorageSearch.com is about thought
leadership in the SSD market.
From - what's in the chips?
To - how will SSDs change the future?
Since the 1990s
our readers have been accelerating the growth of the SSD market and setting its
direction and agenda.
|accelerate your SSD sales|
ACSL publications timeline
ACSL incorporated as a publisher of computer directories
- ACSL publishes the SBus Product Directory (later renamed the
SPARC Product Directory) -
the independent market report and buyers guide to Sun compatible cards,
systems, and VARs
many years) by Sun Microsystems.
1993 - ACSL becomes an
international publisher with customers in over 20 countries, and generates over
80% of its revenue from outside the UK. Prints reports in both California and
1996 - ACSL became a dotcom publisher.
ACSL published the last printed edition of its subscriber funded market reports
and moved to a free to view (advertiser funded) web based publishing model .
- ACSL published STORAGEsearch.com
2001 - STORAGEsearch.com overtakes SPARC Product Directory
in readers and pageviews (in February 2001) and by the end of the year becomes
ACSL's main publication - generating over 80% of ad revenue.
- STORAGEsearch.com passes 1 million unique readers annually milestone.
- was the best year for StorageSearch.com's ad revenue since the
publication began.. 100% of our ads in recent years were for SSDs or SSD
related technologies (such as controller IP or SSD software).
2014 - was another good year for StorageSearch.com - and
although ad revenue dipped (due to so many of our customers having been
acquired and not always knowing what their futures would be in the companies
which acquired them) - we grew our SSD readership compared to 2013 -
and continued to invest in creating new advertising assets and readerships
for emerging SSD technologies such as memory channel SSDs while also
increasing the level of deep grained content in embedded SSDs and enterprise SSD
2015 - StorageSearch.com's ad revenue (100% SSD
focused as usual) increased over 25%.
|The transformation from a
conservatively designed enterprise buyer's guide - which was first published
as a printed book - to a web site with a mouse didn't take very long. |
big surprise is - that over 25 years later - I'm still here!
after 2017 - when one consequence of the
shortages was that most memory and SSD makers (including among them some of
the world's biggest vendors who had been long term customers of mine) discovered
that due to high demand by their customers they could sell more products than
they could make.
Consequently advertising for most SSD companies
became significantly less important. Ouch!. However the visibility of ads always
creates new opportunities even in market conditions when business is booming.
And my publishing business has survived the dotcom bubble, the dumbing down of
online marketing by Google and
But there are still revolutionary ideas nurturing in
the memoryfication markets and companies which need their complicated stories to
Thanks to all my readers and customers - for helping me find
my true vocation. (And I know I've still got a lot to learn.)
are some of my recent (and not so recent) blogs about the SSD market.
|Without readers there wouldn't be a
publication. But since the 1990s my publications have only been made feasible by
advertisers who weren't
scared of mice. How did mice get into the picture? That's
|I've been asking this
"From the perspective of your company...
were the big SSD, storage and memory architecture ideas which emerged and became
clearer in 2016?"
|Pearse Coyle, CEO - NVMdurance told me this...|
3D NAND gets designed into all upcoming products we see everybody trying to
manipulate and characterize the flash at a low level in ways that they did not
all need to do before, partly because LDPC is required just to meet the
This is delaying roll-out for many because they
either do not have the required flash skills or they (other than our customers)
do not have access to a tool for automatically characterizing the flash and
generating the LLR tables."
Want to know what others say? ...read
how many or how often folks across the storage spectrum reach out to you to
simply express gratitude, but thought I'd simply drop a line to say 'Thank you!'
for everything you've done for the industry as a whole and the advent of the
Director, WW Solutions Sales
email text and transcript - December 31, 2014 )
thank you for all the good work on storagesearch.com.
I have been
following it for about the past year.
to the editor - March 25, 2014)
|Big fan of
your writings.... (on StorageSearch.com)|
Senior Director of North American Channels
to the editor - March 13, 2014)
for a company called Skybox Imaging,
Inc. where I'm currently working on upgrading our storage system.
found your web site invaluable in doing market research and wanted to thank you.
- I love the mice!
Flight Software Engineer
(email to the editor - February 2014)
|"I still remember the
first day I stumbled on StorageSearch.com."|
I'm sure, more than anyone, you have the widest audience range
visiting your site because you really are the industry expert so everyone from
an analyst to a VC to an IT guy wants to see what you have to say.
still remember the first day I stumbled on on your site and thought 'haha what
is this site, never heard of it' and then within minutes I realized you can't
judge a book by its cover...it's the most thorough and thought-out overview of
the storage market by far!"
(email to the
editor - July
12, 2012 )
|"Thanks and Great Job!"|
|"Zsolt - I just wanted to send you a quick
email to thank you for all your hard work and excellent free SSD information on
It really is a wealth of expertly organized
information on everything related to SSDs
I was recently working on a
competitive overview of flash based technologies and your site literally saved
me days of browsing
A colleague of mine found the site as well and saw
me on it and commented on how great a site it was as well..
keep up the good work I will certainly recommend it to others as well "
(email to the
April 10, 2012)
happy to be part of your StorageSearch family."|
thank you once again for creating
Your company has had a strong impact on raising
awareness for Fusion-io.
By the way, we're big fans of your site.
email to the
editor 2009 to
is great, best place to visit for storage and SSD info. Zsolt, you are one of
the few people that I know thats most knowledgeable and analytical when it comes
to SSD, but none is championing and promoting it more than you do. "|
(email to the
editor - June
| " We have to be
ready and take advantage of this quiet period to learn and know more about SSD
technology and what the experts are saying. I found a great website that
introduces and speaks about SSD in depth. It is called StorageSearch and it is
what I consider the best treasure trove on the web right now for SSD
information... Go check it out."|
publisher of StorageGaga.com
his blog - SSDs coming
be Ready - August 2011
|"You won't find
anyone promoting the solid state storage industry better than Zsolt Kerekes at
StorageSearch.com. Zsolt publishes more original content about SSD than anyone
I know. Without his independent view of the market, SSD buyers would be lost."|
- quoted from his
hello world blog -
|"not dumbed-down like
so many other sites"|
thanks for your great website. It is so full of useful information,
and not dumbed-down like so many other sites out there. THANKS for keeping it
technical, and putting in your opinions as well."
(email to the
March 2013 )