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StorageSearch.com

"leading the way to the new storage frontier"

18 Years of Enterprise Storage Guides - Applied Computer Science, Limited

best contact method! - email the publisher - about editorial or advertising - with a subject line such as "ads on STORAGEsearch.com", or "getting listed on STORAGEsearch.com".

StorageSearch.com has been helping SSD companies accelerate the growth of their business longer than any other publication.

We started selling ads for rackmount SSDs more than 10 years ago. Our SSD advertisers include many of the fastest growing companies in the market, and the longest established SSD storage brands.

Over 1 million readers viewed our deep SSD content in 2009. It will be a lot more in 2010.

About Zsolt Kerekes, founder of ACSL and publisher StorageSearch.com

Unlike most other editors - I'm really an SSD market analyst. Unlike traditional analysts - I don't sell reports and I don't do consulting. Instead I monetize my market knowledge by selling web ads on StorageSearch.com. I share the output of my research my market insights (if any) with readers via original online articles on the StorageSearch.com web site.

I started this publishing business in 1991 - after an engineering career in the electronics and computer market. In the early 1990s I sold my market reports - like the SPARC Product Directory and related marketing related databases to oems, resellers, integrators and big user organizations. In 1996 I changed my business model to giving information away free on the web and earning revenue from web advertising. It was a much better business for me than selling my publications - and the web ad publisher model has been my business ever since.

In 1998 - while the dotcom bubble centered around SPARC was still on a rapid upward trajectory - I realized that the SPARC market bubble would one day end - and I might be left with no business. Looking around - I realized that the storage market (which was already a subset of my server guides) was the next big thing in the enterprise market - and that curiously - no other publication realized at the time that this would become a single interconnected market facilitated by interface technologies that decoupled network server vendors from storage.

So in 1998 I started publishing StorageSearch.com - which a few years later - was joined by hundreds of competing storage publications fueled by the growth of the SAN, RAID and NAS markets.

In 2003 - I realized that SSDs has the potential to become a very big market - as fast SSDs would enable users to reduce their server spends. I shared this vision with SSD vendors and readers in an early SSD market report and decided that as SSDs would become a strategic subject for the entire storage industry - I invested more of my time and content into understanding and supporting the growth of the SSD market. That included sharing many market insights with pioneering SSD vendors - prompting many of them to adjust their business plans accordingly when they saw what the SSD future could hold.

Today in 2010 - we are still in the early days of an SSD market which will eventually replace all types of storage with solid state by the end of this decade.

Some of those transitions look more obvious than others. Others require technology developments and market education which are still years into the future.

When you support StorageSearch.com as a reader who links to us, or a content provider or advertiser - you are part of a community which thinks deeply about technology and market trends. Together we're - "leading the way to the new storage frontier".

18 Years of Enterprise Storage Guides

Editor:- It's over 18 years since I sold the 1st edition of my enterprise server and storage buyers guide.

Little did I imagine back then (in 1992) that SSDs - a technology I had used to boost the reliability and speed of servers in the 1980s - and which occupied less than 1% of the pages in that heavy $79 book - would one day become the #1 hot topic for millions of my readers - as it is today.

2010 - year of the SSD market bubble - is one of the most exciting times and places to be involved in the computer industry.

It's got... the buzz I felt in 1977 as an electronics engineer working with microprocessors. The uncertainty of being a web publisher in 1996. The thrills of the dotcom boom days in 1998 which gave me the confidence to put a cartoon character - Megabyte the mouse - on the home page of a serious new publication about RAID, SCSI, HDDs and SSDs - which I boldly named StorageSearch.com

Today - the storage market is the hot center of flaming innovation in computer architecture.

SSDs are going to enable us to evolve new digital markets faster than possible using the tired sagging clock rates and fat cores of 30 year old processor architectures with hard drives.

SSDs over 163 current & past oems profiled

There are thousands of articles here on StorageSearch.com - and our readers, contributors and sponsors include many of the thought leaders in the SSD industry. Together - we're "leading the way to the new storage frontier".

ACSL publications timeline

1991 - ACSL incorporated as a publisher of computer directories in the UK

1992 - ACSL publishes the SBus Product Directory (later renamed the SPARC Product Directory) - the independent guide to Sun compatible cards, systems, and VARs endorsed (for many years) by Sun Microsystems.

1993 - ACSL becomes an international publisher with customers in over 20 countries, and generates over 80% of its revenue from outside the UK. Prints directories in both California and UK.

1996 - ACSL moves to a web based publishing model with SPARC Product Directory and creates Marketing Views to help its partners get up to speed with the needs of internet marketing.

1998 - ACSL publishes STORAGEsearch.com

2001 - STORAGEsearch.com overtakes SPARC Product Directory in readers and pageviews (in February 2001) and by the end of the year becomes ACSL's main publication - generating over 80% of ad revenue.

2006 - STORAGEsearch.com passes 1 million unique readers annually milestone.

2007 - STORAGEsearch.com achieved 33% revenue growth, and double digit pageview and reader growth year on year.

2009 - was the best year for StorageSearch.com's ad revenue since the publication began.

How are things going at StorageSearch.com?

Editor:- August 2010

2009 was the best year ever for StorageSearch.com's ad revenue.

And it was another strong growth year for most of our SSD advertisers.

There's no mystery about this.

Web advertising is a scientific process which involves trial and error.

If you're in the hottest segments in the storage market you have to advertise in the hottest publication for those segments - because that's where the customers are.

You've got to advertise where the serious SSD buyers look. We cover the SSD market from the mobile phone to the datacenter.

We've helped more SSD oems grow their business than any publication online and offline.

As a result of sustained ad programs which work - and as a result of over 78% increase in top SSD article pageviews - a lot of advertisers have been asking how they can do more with us.

Our overall site readership has increased by significant double digits this year too - despite a decline in some traditional storage markets.

That's why I can spend more time working on unique content, and zero time cold calling ad sales.

I'm very lucky. We've got fantastically successful advertisers and fantastically high reader quality too. How can you not have a good business with that winning combination?

2010 looks like it will be a very good year for StorageSearch.com too.

About the editor/publisher:- ....................

Zsolt Kerekes, who is the same age as the hard disk drive, founded ACSL in 1991.

Following a geeky teenage interest in electronics Zsolt got a degree in Electronic Engineering from Southampton University in 1977.

In 1977 he knew he just had to get hands-on with the new generation of 8 bit micros - there was no question of doing anything else.

After designing first generation microprocessor based products for 3 international companies in the instrumentation and factory automation markets he cofounded a venture capital backed startup manufacturer of networked I/O products called Digital Instruments in 1983.

In 1988 Zsolt became development manager of a Unix systems integrator called Databasix which produced COTs 680X0 / SPARC VMEbus platforms for the defence, intelligence, broadcast and industrial markets. He led a reverse acquisition by startup Venturon, and became technical and marketing manager of the data systems division which continued the Databasix product line.

In 1991 he founded ACSL. Zsolt loves his current job and is passionate about the great opportunities in the storage market.

ACSL - address and links

Surprise! We're based in the UK, but about 85% of our ad revenue and most of our readers are actually based in the USA. In fact most of our revenue has come from outside the UK ever since 1993.

Advertising
on STORAGEsearch

When Cheaperbyte's sales manager said
"Accelerate your storage sales", he knew
just the right way to do it.

New address since January 10, 2007

ACSL (Applied Computer Science, Ltd.)
Chiltington House, Chiltington Lane
East Chiltington, Lewes
BN7 3QU
England
tel:- +44 (0)1273 890 060......
fax:- +44 (0)1273 890 066
email:- Zsolt@STORAGEsearch.com

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Marketing Views	STORAGEsearch	SPARC Product Directory	ACSL - the publisher
STORAGEsearch is published by ACSL publisher of the SPARC Product Directory the most complete guide to SPARC® systems and suppliers since 1992. Copyright 1992 to 2001 all rights reserved. Megabyte the Mouse and the "Byte family" are copyright trademarks of ACSL. SPARC® is a registered trademark of SPARC International, Inc. SPARC Product Directory ^SM is a service mark of SPARC International, Inc used under license by ACSL. Products using the SPARC trademarks are based on an architecture developed by Sun Microsystems, Inc.