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Beat the Recession!
Advertise Wisely in Fast
Growing Customer Segments
Editor - many
analysts say that the
SSD market is a fast growing market. But
is the SSD market
recession-proof?.
As I wrote in that article - some parts are -
others aren't.
But if you make uniquely good SSD products that
thoughtful customers want to buy - we can help you sell more of them, faster.
We've
been the #1 publisher in the SSD market for 10 years. And we played a key part
in igniting the SSD market
revolution.
The insights we get from tracking the biggest and best
readership in that market, talking to SSD oems, VCs and the world's biggest
SSD customers have enabled us to construct what many regard as a unique
understanding of the SSD market. If you're an advertiser we can help you
understand the potential for your market better, and provide an easy and
effective route to market.
If you're in the hottest segments in
the storage market you have to advertise in the hottest publication for
those segments - because that's where the customers are.
You've got to
advertise where the serious SSD buyers look. We cover the SSD market from the
mobile phone to the datacenter.
We've helped more SSD oems grow their
business than any publication online and offline.
We've got effective
SSD ad packages from $2,000 to $30,000 per year.
We also have effective
ad packages for about 50 other vertical segments within the storage market. Ask
for details.
Thanks to all our advertisers, the thousands of
contributors who made this possible, and the thousands of independent links to
our site from companies in the storage industry.
Our primary
market is the US. Between 65% to 70% of our readers are based in the US. The
rest are divided between Europe and Asia.
Our storage readers include everyone with a serious interest in this
market ranging from end-users in the world's biggest companies and government
buying million dollar storage systems, defense integrators buying
military grade storage,
designers in storage oems
choosing the latest chips,
market analysts,
venture capitalists,
VARs and the founders and senior management in hundreds of storage companies.
Covering the complete span of the storage market from chips to the datacenter,
and companies from birth to
death and afterlife,
our readers are people who seek the most reliable timely information and find it
here.
ACSL publications timeline
1991 -
ACSL is incorporated as a publisher of computer directories in the UK
1992
- ACSL publishes the SBus Product Directory (later renamed the SPARC Product
Directory) - the independent guide to Sun compatible cards, systems, and VARs
endorsed (for many years) by Sun Microsystems.
1993 - ACSL
becomes an international publisher with customers in over 20 countries, and
generates over 80% of its revenue from outside the UK. Prints directories in
both California and UK.
1996 - ACSL moves to a web based
publishing model with
SPARC Product Directory and
creates Marketing Views to help
its partners get up to speed with the needs of internet marketing.
1998
- ACSL publishes STORAGEsearch.com
2001 - STORAGEsearch.com overtakes SPARC Product Directory
in readers and pageviews (in February 2001) and by the end of the year becomes
ACSL's main publication - generating over 80% of ad revenue.
2006
- STORAGEsearch.com passes 1 million unique readers annually milestone.
2007
- STORAGEsearch.com achieved 33% revenue growth, and double digit
pageview and reader growth year on year.
2009 - February 2009 -
if the past 3 months we've had record ad bookings - despite the recession -
and despite losing some advertisers in declining hard disk related market
segments. Our revenue growth has mainly come from increased advertising in the
SSD market from existing advertisers - who say this is their #1 best source of
new leads and significant customer business. |
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| How are
things going at StorageSearch.com? |
Editor:- January 4, 2010 -
2009 was our best year for advertising revenue in the past 7 years.
There's
no mystery about this.
Web
advertising is a scientific process which involves trial and error.
As
a result of sustained ad programs which work - and as a result of over 78%
increase in top SSD article pageviews - a lot of advertisers have been
asking how they can do more with us.
Our overall site readership has
increased by significant double digits this year too - despite a decline in some
traditional storage markets.
That's why I can spend more time working
on unique content, and zero time cold calling ad sales.
I'm very
lucky. We've got fantastically successful advertisers and fantastically high
reader quality too. How can you not have a good business with that winning
combination?
2010 looks like it will be a very good year for
StorageSearch.com too. | |
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| About
the editor/publisher:- .................... |
Zsolt
Kerekes, who is the same age as the
hard disk drive,
founded ACSL in 1991.
Following a geeky teenage interest in electronics
Zsolt got a degree in Electronic Engineering from
Southampton University
in 1977. | |
In 1977 he knew he just had to get hands-on with the new generation of 8 bit
micros - there was no question of doing anything else.
After designing
first generation microprocessor based products for 3 international companies
in the instrumentation and factory automation markets he cofounded a venture
capital backed startup manufacturer of networked I/O products called Digital
Instruments in 1983.
In 1988 Zsolt became development manager of a
Unix systems integrator called Databasix which produced COTs 680X0 / SPARC
VMEbus platforms for the defence, intelligence, broadcast and industrial
markets. He led a reverse acquisition by startup Venturon, and became technical
and marketing manager of the data systems division which continued the
Databasix product line.
In 1991 he founded ACSL. Zsolt loves his
current job and is passionate about the great opportunities in the storage
market. | |
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Our primary business is selling web advertising in our own publications.
We started selling web ads in our publications back in 1996. They work
for our customers, and if they don't, we find out why and fix it. That's why
we're still in business after more than a decade as a dotcom publisher.
We
don't sell ads through intermediaries. All our advertising is bought directly by
vendors.
Our advertisers have ranged from small fast growing VARs to
multibillion dollar corporations, and include many of the world's fastest
growing storage companies.
When you become an advertiser, whether you
spend $1,000 or $40,000, we become part of your virtual marketing team and in
addition to providing hands-free leveraging of your promotion assets, we can
offer free advice on how to improve your communications with your market, based
on our unique insights and our unmatched experience of helping OEMs, VARs, ISVs
and Distis accelerate their business growth. | | |
