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2007 - Best Year for Web Ad Growth since the DotCom Boom
Editor
- January 3, 2008 - last year was our best year for advertising revenue growth
- since 2000 which was the peak of the dotcom boom.
Most of that
growth has come from advertisers who have already been customers of ours for
various periods and have been increasing their ad spend with us after measuring
and comparing all the alternatives. I mean serious new business - not just
clicks - although we often win on the latter too.
We have many
advertisers saying privately to us that they're seeing high double digit (and in
some cases triple digit) year on year revenue growth.
If you're in
the hottest segments in the storage market you have to advertise in the
hottest publication for those segments - because that's where the customers are.
This
success in 2007 follows a respectable performance and strong readers growth
2006. And we're still getting double digit year on year reader growth BTW.
Thanks
to all our advertisers, the thousands of contributors who made this possible,
and the thousands of independent links to our site from companies in the
storage industry. (We have approximately double the number of such incoming
links compared to our nearest competitor.)
Our primary market
is the US. Between 65% to 70% of our readers are based in the US. The rest are
divided between Europe and Asia.
Our storage readers include everyone
with a serious interest in this market ranging from end-users in the world's
biggest companies and government buying million dollar storage systems,
defense integrators buying
military grade storage,
designers in storage oems
choosing the latest chips,
market analysts,
venture capitalists,
VARs and the founders and senior management in hundreds of storage companies.
Covering the complete span of the storage market from chips to the datacenter,
and companies from birth to
death and afterlife,
our readers are people who seek the most reliable timely information and find it
here.
ACSL publications timeline
1991 -
ACSL is incorporated as a publisher of computer directories in the UK
1992
- ACSL publishes the SBus Product Directory (later renamed the SPARC Product
Directory) - the independent guide to Sun compatible cards, systems, and VARs
endorsed (for many years) by Sun Microsystems.
1993 - ACSL
becomes an international publisher with customers in over 20 countries, and
generates over 80% of its revenue from outside the UK. Prints directories in
both California and UK.
1996 - ACSL moves to a web based
publishing model with
SPARC Product Directory and
creates Marketing Views to help
its partners get up to speed with the needs of internet marketing.
1998
- ACSL publishes STORAGEsearch.com
2001 - STORAGEsearch.com overtakes SPARC Product Directory
in readers and pageviews (in February 2001) and by the end of the year becomes
ACSL's main publication - generating over 80% of ad revenue.
2006
- STORAGEsearch.com passes 1 million unique readers annually milestone.
2007
- STORAGEsearch.com achieved double digit pageview and reader growth year on
year. |
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| About
the editor/publisher:- .................... |
Zsolt
Kerekes, who is now the same age as the
hard disk drive,
founded ACSL in 1991.
Following a geeky teenage interest in electronics
Zsolt got a degree in Electronic Engineering from
Southampton University
in 1977. | |
In 1977 he knew he just had to get hands-on with the new generation of 8 bit
micros - there was no question of doing anything else.
After designing
first generation microprocessor based products for 3 international companies
in the instrumentation and factory automation markets he cofounded a venture
capital backed startup manufacturer of networked I/O products called Digital
Instruments in 1983.
In 1988 Zsolt became development manager of a
Unix systems integrator called Databasix which produced COTs 680X0 / SPARC
VMEbus platforms for the defence, intelligence, broadcast and industrial
markets. He led a reverse acquisition by startup Venturon, and became technical
and marketing manager of the data systems division which continued the
Databasix product line.
In 1991 he founded ACSL. Zsolt loves his
current job and is passionate about the great opportunities in the storage
market. | |
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Our primary business is selling web advertising in our own publications.
We started selling web ads in our publications back in 1996. They work
for our customers, and if they don't, we find out why and fix it. That's why
we're still in business after more than a decade as a dotcom publisher.
We
don't sell ads through intermediaries. All our advertising is bought directly by
vendors.
Our advertisers have ranged from small fast growing VARs to
multibillion dollar corporations, and include many of the world's fastest
growing storage companies.
When you become an advertiser, whether you
spend $1,000 or $40,000, we become part of your virtual marketing team and in
addition to providing hands-free leveraging of your promotion assets, we can
offer free advice on how to improve your communications with your market, based
on our unique insights and our unmatched experience of helping OEMs, VARs, ISVs
and Distis accelerate their business growth. | | |
