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Antares Microsystems

With over a decade of experience developing and manufacturing high-end I/O peripherals for SPARC and Intel based systems, the Antares Microsystems' family of products provide versatile and flexible I/O host bus adapters for mission-critical enterprise systems. Products are distributed through Value Added Resellers, Distributors, and directly to End-Users and Original Equipment Manufacturers. The current product line includes: Gigabit Ethernet, Fibre Channel, and SCSI host bus adapters. Additional products include Sun compatible Serial Modem and Audio adapters.

  • San Ramon, CA - August 11, 2003 - SBE Inc. today announced the purchase of the operating assets of Antares Microsystems.
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

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Nibbles from SPARC History

Soon after the launch of Sun's SPARCstation in 1989, Antares Microsystems was founded by one of the co-designers to manufacture SBus compatible add in cards. On December 6, 1989, Antares announced the industry's first 3rd party SBus cards. These were:- the 10Base-2 Ethernet Controller, the SCSI-SNS Host Adapter, the Parallel Port, and the 8-Channel Serial Controller.

Antares products were listed in every edition of the SBus Product Directory, starting in 1992. In 1996, Antares had a full page color ad on the front cover of the renamed SPARC Product Directory, and also started advertising on this web site. The banner ad on the right, is one of Antares' earliest banner ads in the SPD, from 1999.

See also:- Pre Millenium SPARC Banner Ads		 Antares banner ad from 1999
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