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The North American Computer Products group of Arrow Electronics, Inc. (NYSE:ARW) is a leading full-line technical distributor of computer systems, communications and storage equipment, peripherals, components, software, and value-added services to solution providers in North America. Based in Englewood, CO, the group includes the following divisions: MOCA, Enterprise Storage Solutions, Support Net, SBM, Gates/Arrow, and Arrow/Wyle. Arrow Electronics is one of the world's largest distributors of electronic components and computer products to industrial and commercial customers.

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Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release April 17, 2002

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