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DoveBid, Inc. is a leader in Webcast industrial auctions and valuation services, and provides other capital asset disposition services for Global 4000 businesses. Founded in 1937, DoveBid has conducted thousands of industry-specific auctions on behalf of corporations, government agencies and financial institutions around the world. DoveBid's portfolio of asset disposition services includes live Webcast auctions, featured online auctions, a corporate marketplace, trading services, on-location auctions, sealed bid Internet sales, and private treaty sales. DoveBid Valuation Services is one of the world's largest capital asset appraisal companies, with the industry's largest valuation database and real market data. DoveBid focuses on 19 categories of capital assets, including: computers; electronic test and measurement; metalworking and machine tools; plastics equipment; semiconductor fabrication equipment; and telecommunications equipment.

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release September 2001..............

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