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Innovative Systems Design, headquartered in Edison, NJ, is an industry-leading supplier of mission critical hardware and software solutions; ISD architects Information into Intelligence, delivering what matters, anywhere, anytime, on any device. Our intellectual property includes more than 15 patents, enabling us to create innovative solutions focused on: Business Intelligence, Infrastructure Intelligence, and Network Intelligence. For further information on ITVerify and other products from Innovative Systems Design, please contact us at 1.888.296.6655, e-mail itverify@inovsys.com , or visit our website at www.inovsys.com

Serial Attached SCSI on
STORAGEsearch.com

Megabyte found it difficult
adapting to the newer thinner
Serial SCSI connections.

Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile from featured press release September 15, 2003

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