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Mind Share Systems

Mind Share Systems has been successfully designing and implementing cutting edge IT solutions for large companies including Oracle Financials, High Availability, Security designs, and Disaster Recovery planning and implementation since 1997. Mind Share Systems, a privately held Atlanta-based company, is a Value Added Reseller of most major brands of hardware and software. They offer consulting services, project management, systems integration, implementation, and applications development.
SPARC history
SPARC History
Spellabyte and Terrorbyte loved sitting around
the campfire, discussing the good old days of
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile updated from featured press release March 22, 2002

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