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Squeak!
- Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
As the storage market gets bigger - more
companies will turn to animal brands to help differentiate their otherwise bland
products and lend them artificial (or deserving) characters and virtues.
The idea behind this type of marketing is to suggest positive connotations so
it's unlikely that anyone will choose to associate their products with gremlins.
But you may be surprised by the population of the storage ark.
This
reference articles lists all known companies who have furry marketing brands,
and also includes some which are slimy, scaly and scary too. ...read the article,
Mice in storage |
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Sun/SPARC Resellers in
the USA