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Network Technologies

Network Technologies, Inc - manufacturers of computer peripheral products since 1984: KVM switches, video switches, video splitters, keyboard/ monitor/ mouse splitters, computer classrooms and cables to 500 feet. NTI guarantees its products to support 1900x1200 resolution to 250 ft. with no degradation. Use KVM switches to control multiple computers with one monitor and mouse. Video splitters drive hundreds of monitors with one computer. SUN, PC and Mac compatible. Compatible with latest Sun models.

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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. the article, Mice in storage

profile updated November 2005

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Nibbles from SPARC History

In the period 1998 to 2003 Network Technologies was a continuous advertiser in the SPARC Product Directory.

Due to the popularity of KVM switches in dotcom server farms - NTI's brilliantly designed banner ads were some of the highest performing we ever ran - typically getting reader click rates in the range 4% to 7% over many years.

Later, the KVM market became more of a commodity market, and Sun became a smaller part of the server market - so eventually SPARC compatibility became a less important part of their marketing mix.

The banner ad on the top right both ran here in 1999.

The lower one ran in 2001.

See also:- Pre Millenium SPARC Banner Ads
NTI historic sparc banner - 1999
NTI historic sparc banner - 2001
SPARC History article:- Sun and the SPARC OEMs - State of the Market Report SBus & PCI cards
article:- Surviving the Solaris x86 Wars USASun/SPARC Resellers in the USA KVM Switches

SPARC(R) is a registered trademark of SPARC International, Inc. SPARC PRODUCT DIRECTORY(SM) is a service mark of SPARC International, Inc used under license by ACSL. Products using the SPARC trademarks are based on an architecture developed by Sun Microsystems, Inc.