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Piedmont Technology Group

Piedmont Technology Group, with headquarters in Charlotte, NC, is a reseller for Sun Microsystems and other leading manufacturers. The Enterprise Systems Group is focused on assessing, designing and deploying company wide computing and data storage infrastructure based upon UNIX and Windows NT systems. The Enterprise Security Group provides our clients with security policies and risk assessments, technology design and deployment for a secure information infrastructure and real time monitoring and response for security threats.

  • editor's note:- Piedmont is no longer in business under this name
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile updated October 10, 2002

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