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Pre Millenium SPARC Banner Ads

April 9, 2003 article by Zsolt Kerekes
See also:- article:- SPARC History 1987 to 200X
article:- storage history 1949 to 200X
Squeak! - the Solid State Disks Buyers Guide
article:- What's a Good Click Rate for a Banner Ad?
article:- the 2005 Market Report on Sun Compatible OEMs
Gallery of ancient banner ads on STORAGEsearch.com
article:- PR Strategies: Remember, the web has no memory!
more SPARC articles, news etc from MarketingViews, SPARC News, STORAGE News, Market research
Zsolt Kerekes - Publisher
Zsolt Kerekes is editor and publisher
of the SPARC Product Directory and
STORAGEsearch.

this is an ad from today

I'm a bit of a history nut and whenever I'm reading my 100+ year old copies of the Strand Magazine , in which Sherlock Holmes made his first appearance, I confess that often I'm just as entertained and intrigued by the ads from that time, as by the editorial.

Pills and potions which promise miracle cures... Handy gadgets which save you hours of time.... I suppose the reason that many of these products aren't around any more is that the claims were perhaps a bit too spurious. But they offered hope in an age where your lawyers didn't have to prove everything you said in your ads.

As an entertainment, and perhaps inspiration to future chroniclers of the Sun server market, I thought it might be interesting to collect here some banner ads which appeared in our web publication before January 1, 2000.

Although we started selling selling web advertising in 1996, I wasn't a great fan of banner ads in those days. So it wasn't till 1998 I relented to the pressure to let them appear on the SPARC Product Directory web site.

If any readers have any banner ads from before that time, which appeared from their company, then send me an email with the approximate vintage and where it appeared, and I'll see if I can add it here.


1998

EIS banner ad This was one of the first banner ads we ran in 1998 from EIS. They later changed their name to StarBox Netsystems, and then kind of disappeared.

This was the 2nd banner ad we ran in 1998.

In 1998 (and before) Themis were focused on the embedded SPARC market, and they still are today.

UK Sun VARs were also running banner ads in 1998. This company was later acquired by a company called Torex Services.

Antares was the first manufacturer of 3rd party SBus cards.

1999

In 1999, banner ads didn't look much different. Then, as now, advertisers sometimes got the size slightly wrong.

In 1999, SPARC workstations were still hot products.

Storage products too, were starting to get hot. Interesting to see how prices have changed.

Partnerships have always been important in the Sun market.

SI banner oct 1999 SPARC International ran this banner in October 1999.

The first SPARC systems in 1987 had been VME based. This ad was targeting owners of legacy systems who wanted to upgrade to faster processors.

This company was acquired by Verio.

Then, as now, the environment was a good thing to put into an ad. Cycle was acquired by Tapdole. Cycle's founder later did a management buyout.

Some Sun VARs are older than Sun itself.

legacy Tatung banner from the SPD in 1999 Tatung started its involvement with SPARC technology in 1988 and actively promoted its SPARC workstations and servers upto December 2001.

July 1999 banner CCNY CCNY was an advertiser of ours for many years. Price and service have always been important in the Sun market.
SPARC history
SPARC History
Spellabyte and Terrorbyte loved sitting around the campfire, discussing the good old days of SPARC computing.
.
Squeak! - Why are Most Analysts Wrong About Solid State Disks?
read the article - Why are Most Analysts  Wrong About Solid State Disks?
Most analysts and editors of other computer publications don't really understand the solid state disk market. They show their ignorance and naivete by prefacing every discussion of SSDs with a superficial analysis which compares the cost per byte of storage between flash and hard disk drives. That's the wrong answer to the wrong question. And it's far removed from why the SSD market is racing to become a multi billion dollar market seemingly in blithe ignorance of the cost per byte proposition.

This article tells you what's important to users and the main applications in which SSDs are already being used and new applications where they will be used in the next 3 years. ...read the article, Solid State Disks
.
read the article by ICS - Sanitization Methods
Sanitization Methods for Cleaning Up Hard Disk Drives - article by Intelligent Computer Solutions

Removing the data on old unwanted disk drives has become a concern for all users. Earlier this year Pointsec found that they were able to read 7 out of 10 hard-drives bought over the Internet at auctions such as eBay, for less than the cost of a McDonald's meal, all of which had "supposedly" been "wiped-clean" or "re-formatted".

This article reviews the various methods available to sanitize hard disks along with the advantages and disadvantages in each case....read the article, ...Intelligent Computer Solutions profile, disk sanitizers
.
Lessons for Banner Ad Designers?

S
tudents of web marketing can learn a lot by stepping back from the immediate process of trying to get leads and business in internet time.

If you click on the banner ads (shown on the left) they won't take you anywhere, because I removed the links, and because many of the web sites no longer exist.

But what can you learn about the companies and products?

A good banner ad will give you information about how to contact the company even before you click. In many cases it may already be a company you know from previous advertising or because you are already a customer.

If the banner ad doesn't give you a picture of what is happening with that company, or their advertised promotion, then the link to the web site is irrelevant. There's a lot more to banner ads than the click.

If someone out there has a copy of Sun's first banner ad from 1995 - please send me a copy with a not of where it ran.

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