Squeak! -
Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $150 billion
in 2005, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage |
 | |
| Squeak! -
the Solid State Disks Buyers Guide |
This
is the 4th annual edition of this very popular report (published November
2006).
The earlier edition of this article was the most popular
storage article viewed
by STORAGEsearch.com's readers in
the previous year. |
 | |
| The
SSD Buyers Guide
lists all SSD products commercially available in the market by form factor,
interface type and memory technology. It also includes a summary of key
milestones in the SSD market in the past year.
...read the
article, solid state disks | |
|
Sun/SPARC Resellers in
the USA
Sun/SPARC Resellers in
the UK
