World Data Products

Hard disk drives
Worldwide Sun VARS
SPARC Product Directory

Founded in 1987, World Data Products is the largest independent provider and global market leader for refurbished server, storage and networking hardware solutions. With annual revenues of approximately $70 million, World Data Products serves more than 4,000 customers worldwide, processes more than 4,000 transactions per month and holds a multi- million dollar inventory. World Data Products helps enterprises and governments increase the yield and useful life of their IT investment and improve IT asset manageability. This is achieved in three key ways: first, by providing fully refurbished and tested hardware solutions; second, by facilitating the economical acquisition of system components and parts, upgrades and replacements; and third, by purchasing excess hardware, thereby maximising residual returns for customers. World Data Products' global customer base includes large, blue chip organisations, as well as smaller companies looking to maximise their IT return on investment. The company has customers in finance, healthcare, insurance, media, transport, distribution, consumer products and government. www.wdpi.com

SPARC History

Spellabyte and Terrorbyte loved sitting around
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SPARC computing.

Squeak! - Animal Brands and Metaphors in the Storage Market

Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $150 billion in 2005, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage

profile reverified March 2006

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